Creation: (2)

In our last post, we gave a general summary of the features of our Listings Magazine (LM) and where it will be heading in terms of it's final outcome. As you can see on the left hand side, we have taken another step towards creating an effective LM that will not be appealing to our target audience, but will also advertise our soap (The Cross) in a professional manner, maintaining the identified key codes and conventions of an LM.

We have now added a variety of shapes to our LM to as previously stated maintain the already established codes and conventions of Listing Magazines. The idea of using rond shapes creates the feel that the LM is a friendly and easy going magazine to read and for advertising purposes. Creating one with jagged imagery however, would suggest that we have not adopted typical codes and conventions and therefore our product would not be attractive to any audience that were to see it.

In addition, we have also added a logo to the LM once again conforming to the codes and conventions. The logo itself makes use of red, white and black to not only look appealing to our target audience, but to also cause certain elements of it to stand out. For instance, the placing of white text upon a red background creates a perfect stand out effect for the text and causes the audience to view the logo before the rest of the magazine, primarily because it's colour scheme will eventually differ completely to that of the rest of the LM. For instance, the current turquoise background will likely be changed to a more eye-pleasing colour and likewise, the layout itself is subject to change during the creation of the LM.

Returning to the logo, despite black being a relatively harsh colour that we wanted to stray away from, we chose to use it on the background of the logo as we felt it once again provides a pefect stand out effect that we were trying to achieve. In regards to the colour scheme of the LM, we wanted to use more primary colours rather than that of tones, as we felt that it is not only more attractive, but it also fits well with the ideology that Soap Operas are purely a form of entertainment, and as such generally have happier themes, which ties in well with the use of primary colours that are used to represent fun, for instance they are used frequenly on childrens toys.