Typically, Listings Magazines are very colourful as denoted by our template on the left hand side. This connotes the feeling of a lack of seriousness which they have a reputation for having. Essentially, what you view on TV is a form of entertainment, regardless of it's context. It would be completely odd to try and create therefore a Listings Cover that connoted the feeling of formality, when what they are advertising is pure entertainment. For instance, the Radio Times Listings Magazine is commonly associated with Drama and for more factual based TV programmes, rather than that of LM's such as that of TV Times which focusses heavily upon Soaps and Human interest programmes. As such, because our Soap will be based upon the lives of characters in the area known as The Cross, it will fit in perfectly with the current codes and conventions of What's on TV or other less formal LM's.
Returning to the colours, we took a small poll (Which can be seen in Magazine Research) and discovered that this was the most preferable form of colour coding, after giving a group of people various LM's and asking which colour combination they found most attractive in regards to what is being advertised. Of course, it is important to remember that a LM is essentially a form of advertising and must look attractive to an audience, and we must also consider the fact that Soap's are aimed at a certain group and must find out what codes and conventions are commonly associated with this audience.
In terms of the layout, you will see that we have made great use of standard shapes and placed them in where we believe that they will be most effective. For instance, on the left hand side there is a yellow column which is where we play our auxiliary advertising for other programmes not associated with the soap, in order to maintain typical codes and conventions of the LM.
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