Creation (3)

During the creation process of our LM, there was a point where we needed to revaluate where we were heading with our cover. For instance, the colour scheme has now been modified, the logo has been reformed in terms of it's layout, and we have removed a number of shapes.

Firstly, in regards to the colour scheme, it was effectively going off target of our original plan to create not only an effective, but an attractive LM to advertise our Soap Opera. After running a small poll (Results can be seen in Magazine Research), we discovered that the original turquoise style colour that we had for the background was far too bright and made the magazine not only unappealing but gave it an element of being unprofessional. Considering this, we decided that we would literally tone down the blue level which resulted in the colour on the left. It not only looks more appealing, but it doesn't blend in as much with the other colours around the magazine, ultimately meaning it creates an effective stand out effect in which we can use to advertise our Soap Opera. Similarly, we also used this opportunity to change various colours around the LM. For example, the triangle (Plug) that we have in the top right hand corner has now been coloured yellow, rather than that of green to create a similar stand out effect as previously mentioned with the background blue colour.

As you can see, the logo itself has also been revamped to make it effectively look more like a logo rather than the previous incarnation that made it seem very unprofessional. We have reproportioned it so that it is more compact and therefore looks more similar to the other LM's that we have previously analysed.