Font Choices

In order for us to make the right choice when choosing the font for our magazine logo we had to use trial and error to make a clear selection. After analysing already existing magazine logos it had been made clear to us as to what codes and conventions we needed to follow in order for our magazine logo to look affective, realistic and convey our intended target audience in the correct way. By selecting fonts and putting them in place to see what worked we were able to choose something that followed our desired affect.

Arial Narrow (Bold)

This first font on the left is one of the fonts that we have chosen to use for the logo of our TV listings magazine.
There are many reasons as to why we have chosen this particular font over other choices that we could have had. One reason is because when analysing existing magazine TV logos  it was clear that the font used is very square shaped rather than rounded. By using a font of this shape it fits in with the way in which are magazine is intended for the older age group. These types of magazines are generally not aimed at those of a more sophisticated background and usually for those people of a more

Egyptian505 MD BT

This was the second font that we chose to use on the logo for our TV listings magazine. We felt that this font also followed the key codes and conventions that we had previously analysed in existing magazines. We therefore felt that by using something that was similar it would make it easier to achieve the desired affect of being a realistic magazine that our target audience would be attracted to buying. From looking at existing magazines we noticed that the fonts used are very straight edged and simple. By using fonts that are straight and simple this gives a better affect to the magazine.



Adamsky SF

 This font to the left was one which decided wouldn't work well being used on the front of our magazine. We felt that this font had too much of a cartoon feel towards it and therefore didn't offer what we desired for our target audience. Although a TV lisitings magazine isnt very sophisticated and up market looking we still had to think about the age range ect that we were aiming at. The way in which this font is uneven doesn't give it the feel and affect that we were looking for. In some ways the font that was more suitable for our TV listings magazine was more simple and straight forward looking. Although this font uses straight edged lines

VAGRounded BT


This font on the left was also another one that we decided to reject rather than take onboard. This was because of many different reasons. For example many of the exisiting fonts that we had looked at all followed the similar convention of being quite square looking and much more edgy and sharp. Whereas this font to the left is alot more rounded and soft looking. It gives the impression that it is for a younger audience. The rounded font suggests something that is subtle and and more calm. If we used this on our magazine cover it would not work, this is because our TV listings magazine is intended for an audience that is of an older generation, meaning that the font needs to look more professional and sophisticated.